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Principal. Behaviour Specialist. 
Personal Development Coach. 
Social + Emotional Learning Expertise.

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I’m Jen, and coaching people is what I do best. As a veteran Principal, challenging & complex behaviour have become my specialty (especially with boys). I love helping struggling parents to identify, minimize and overcome their most daunting behavioural challenges for their child. I love providing guidance to parents about their kids in the area of personal development & learning skills acquisition. I love guiding & advising educators on how to lead & work in all types of complex school-based situations. The more severe the problem ... the more curious I become. Let's face it, schools are complex ecosystems that are evolving rapidly. Students don't always have access to a professional who can help them with their personal development in an intensive  one-to-one manner. 

My approach is pretty simple. The relationships that I create with my clients are founded on collaboration, trust and strategy. I don't shy away from asking tough questions, in order to deliver a plan that aligns with who you are and what you want to achieve. Every situation is different. 

Jen Shirley Behavior Coach

The Back Story

Since 1997, I have worked with thousands of parents and students. I have coached and mentored teachers, educational assistants, early childhood educators, principals and assistant principals. I’ve been providing personal, professional and career advice for decades. From behavioural consulting, behavioural planning, communication strategies planning, to personal and professional development - my focus is always on building an authentic and no-nonsense relationship. I’ll work with you to create a customized and achievable plan of action for yourself, your family or your organization. Get in touch to learn more about my services and expertise. 

Happy boy

Podcast Guest 

An Education podcast about life and learning. 

Encourage. Collaborate. Celebrate. 


Podcast Guest 

How emotional regulation makes all the difference for our students. 

You know that building more confidence & expertise in managing your situation can be a game changer...but now you need a strategy. You've come to the right place! 

For Parents

Showing You A Better Way. 

You should work with me if... 
  • You are the parent of a child - especially a boy - who is struggling with difficult, challenging or explosive behaviour.     (Yes, my work is suitable for girls too, but boys are my specialty) 

  • You are feeling like the school and staff have no idea how to address the needs of your son. You're getting nowhere. 

  • You are tired of feeling overwhelmed by out- of- control behavior.

  • You don't know where to begin or where to turn to find expert advice. 

  • You may be on a waitlist for other professional services, but the wait is too long or they are not accepting new clients. 

  • You may have already received a professional / clinical assessment and now you have no idea how to implement the recommendations. 

Enjoying Firepit

The Nitty Gritty. 

  •  I demystify challenging behavior for both educators and parents. 

  • I provide expert guidance in the area of personal development for kids. 

  • I provide guidance around expert communication strategies for complex or overwhelming situations for both parents & educators. 

  • I create and deliver meaningful professional development for educators who take their own learning seriously. 

  • I coach and advise aspiring educational leaders in all things related to leadership in schools - with intentional emphasis on all the things nobody tells you. 

Work Desk

For Educators. 

Taking you from average to expert. 

You should work with me if... 
  • You are an educator - teacher, educational assistant, early childhood educator - who wants to build competency in understanding complex student behaviour, especially in boys.

  • You are an educator who is struggling to run and manage your classroom. 

  • You are an educator who wants to become an expert communicator with your parent group - especially the ones who require a little more care, time and consideration. 

  • You are an Educational Leader or Aspiring - Principal, Assistant Principal, Department Head, Consultant - and you want a true peek behind the curtain to learn about all the things pertaining to school leadership that nobody tells you ... until it's too late. 

  • You are an educator who is seeking to connect with a confidential advisor on anything and everything related to working in this sector. 

  • You are an educator who is struggling to manage the workload. 

  • You are an educator who is tired of not being able to find the right training that you need right now. 

What They Are Saying... 

Ask Me Anything... There's No Such Thing As A Stupid Question. 


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